Every event in business (and in life, too) happens only once.

Every event in business (and in life, too) happens only once. The new Bill Gates will not create an operating system. The new Larry Page and Sergey Brin will not invent a search engine. And the new Mark Zuckerberg and Pavel Durov won't build a social network. If you are copying these guys, then you haven't learnt anything from these geniuses.

Of course, copying a model is much easier than creating something new. By doing what we already know how to do, we move the world from one to two and on to an arbitrarily large number N, increasing the amount of what already exists. But whenever we create something of our own, we take a step from zero to one. Each creative act is as unique as the moment of creation, and each time the result is something new and amazing.

If Russian companies don't start investing in the most difficult area of activity - new developments - they will collapse in the future, no matter how much their (e.g. Gazprom's) huge profits may amaze us today. What will happen when we have squeezed everything we can out of the bowels of the earth, or out of the business ideas inherited from previous generations? Today's so-called "best practices" lead nowhere: in reality, the most promising roads have not yet been travelled.

In a world where public and private life is entangled in gigantic networks of bureaucratic procedures, the search for new paths may seem like a race for a mirage. But if Russian business is to succeed, we will need hundreds, if not thousands, of such mirages. My idea may seem odious if you don't take into account the most important fact: humans differ from other living beings in their ability to turn fantasies into reality. We call these fantasies nature-related technologies.

Any technology is a miracle because it helps us to achieve more with fewer resources, raising the bar of our capabilities higher and higher time after time. Other species, driven by instinct, build dams or honeycombs - only humans are able to invent things that are fundamentally new and come up with more efficient ways to produce them. Humans do not choose models from some cosmic catalogue, from a predetermined list. No, by creating new technologies, we change the contour of the world around us.

However, today we too often copy what has been done before us. The project "Bee - akasha" is about how to create a company capable of producing fundamentally new things. In it, I will embody everything I have learnt from my own experience over the course of 44 years. Although I have observed many effective models over the years, in my idea you will find not only mine, but also my own formula for success.

Every innovation is unique, and no authority can list the sequence of steps leading to the title of innovator. The only effective rule that I have been able to derive is that successful people find chances for enrichment (especially in the moral aspect) in the most unexpected places, and they reach it by their own ideas, not by any formula. I saw my main task as helping Russian people not to think about the limitations imposed by the foolishness of modern life, but to teach them to take a broader view of their future, which they have yet to create. Both for themselves and for their children and grandchildren!